Social Media
At Irvine Zeta FC, I shaped and executed a successful media relations campaign for major football club launch across the US and China. Grew fan base by 300% across all platforms. Strategized global story telling through Instagram, TikTok, WeChat, Xiaohongshu, and Weibo.
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At Kelme Sports USA, I transformed the brand’s communication strategy with an influencer-driven approach—partnering with MLS/USL athletes and KOLs—to drive a 10% boost in weekly views and 5% growth in fan base. I spearheaded their first email marketing campaigns and high-impact Meta Ads to amplify storytelling and digital traction. Additionally, I led a full visual rebrand of the company website, overseeing layout standardization and independently crafting all graphic elements for a cohesive online presence.
Real-Time Feed
In line with global media trends, I created real-time feeds during club events or game days. Providing live content allowed fans unable to attend the game to engage with the team.
I began editing content immediately upon capturing or receiving footage. To maintain timeliness, I completed edits within 5 minutes.
Collaborations
I led a high-profile collaboration between Kelme USA and the media powerhouse World Class Football.
This project involved crafting a dynamic campaign that blended both brands’ strengths, resulting in elevated brand recognition and fan engagement. We produced multi-format digital content—highlight reels, athlete interviews, and co-branded social media assets—designed to resonate with soccer enthusiasts and forge an authentic connection with our audience.
The campaign performed strongly on Instagram and TikTok, significantly increasing reach, engagement, and positive brand sentiment.
Global Sharing
Exemplifies Kelme’s strategy of connecting global football culture with local fan communities.
By integrating international playing styles, fashion elements, and supporter energy, we created content that resonates emotionally across regions.
The campaign encouraged fan participation through comments and recreations, boosting visibility and engagement. It reinforced Kelme’s brand identity as culturally conscious, inclusive, and deeply rooted in the global soccer narrative.
Graphic Design
E-Commerce Visual Overhaul
Redesigned Kelme USA’s online store visuals by unifying layout, formatting, and graphic style. Independently produced all product visuals and marketing assets, ensuring a consistent brand identity across web and mobile interfaces.
Social Integration
Applied the same design language to Kelme USA’s social media channels. Graphics supported product launches, campaigns, and influencer content, contributing to a stronger, more cohesive digital presence and improved audience recognition.